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PR is probably the most misunderstood and underused component of the marketing mix. PR is exactly what it says: public relations. You're engaging the public; you're networking; you're building a fan base. Most of all, you're selling your product through "news" rather than through the standard sales channel. Of course, in a worst case scenario, PR can mean you're managing crisis both internally and externally. With its many years of PR experience, IT Mahal can help you to better understand where PR fits into your overall strategic plan—and there's always a place for it. We'll help you set goals and expectations rather than make false promises. PR is extremely strategic and a good PR plan requires... well, a lot of planning. Understanding how both the media and the public behave in certain situations and how they react to certain topics—or even just simple phrases—is critical. Because PR is a part of the marketing mix, its mission must remain true to that of the marketing mix: to build long-lasting and profitable customer relationships. Having your name in lights or in your favorite magazine means nothing
if, in the end, you're not acquiring new or retaining existing customers. |
